Nella quarta giornata di Festival, Publicis Italy | LePub vince 7 Leoni (1 Oro, 2 Argenti e 4 Bronzi) portando sul podio le campagne realizzate per Heineken® e Barilla. Il progetto Barilla Passive Cooking, ideato da LePub Italy, ottiene 2 Bronzi nelle categorie Brand Experience & Activation e Innovation. Le campagne di Heineken® conquistano un bottino di 5 Leoni aggiudicandosi 1 Oro, 2 Argenti e 1 Bronzo in Brand Experience & Activation con le campagne The Closer (di LePub Italy & LePub Netherlands), Heinekicks (di LePub Italy, BBH & LePub Singapore), e 0.0 Barriers (ideata da LePub Brazil). Quest’ultima, porta a casa anche 1 Bronzo in Creative Commerce.
BARILLA – PASSIVE COOKING (LePub Italy)
1 Bronze in Brand Experience & Activation (Corporate Purpose & Social Responsibility)
1 Bronze in Innovation (Brand Strategy & Experience)
HEINEKEN® – THE CLOSER (LePub Italy & LePub Netherlands)
1 Gold in Brand Experience & Activation (Tech-led Brand Experience)
1 Silver in Brand Experience & Activation (Market Disruption)
HEINEKEN® – HEINEKICKS (LePub Italy, BBH & LePub Singapore)
1 Bronze in Brand Experience & Activation (Launch/Relaunch)
HEINEKEN® – 0.0 BARRIERS (LePub Brazil)
1 Silver in Brand Experience & Activation (Food & Drink) 1 Bronze in Creative Commerce (Payment Solutions)
