Nella quinta e ultima giornata dei Cannes Lions, l’evento internazionale rivolto a chi lavora nel settore della pubblicità e nei settori relativi, Publicis Italy | LePub vince 1 Leone portando sul podio la campagna The Ghosted Bar ideata da LePub Italy & LePub Singapore per Heineken®. Publicis Italy | LePub conclude l’edizione 2023 dei Cannes Lions con 22 Leoni e un bilancio complessivo di 1 Oro, 7 Argenti e 14 Bronzi. Di seguito il recap dei riconoscimenti ricevuti dall’agenzia italiana con le relative campagne pubblicitarie.
1 GOLD LION
HEINEKEN® – THE CLOSER (LePub Italy & LePub Netherlands)
Brand Experience & Activation (Tech-led Brand Experience)
7 SILVER LIONS
HEINEKEN® – THE CLOSER (LePub Italy & LePub Netherlands)
Brand Experience & Activation (Market Disruption)
Outdoor (Design for Promotional items)
Outdoor (Ambient Outdoor)
HEINEKEN® – THE OFFICE CLEANERS (LePub Italy & Publicis Argentina)
Creative B2B (Brand Experience)
Creative B2B (Targeting & Engagement)
HEINEKEN® – BEER POWER (LePub Brazil)
Creative B2B (Market Disruption)
HEINEKEN® – 0.0 BARRIERS (LePub Brazil)
Brand Experience & Activation (Food & Drink)
14 BRONZE LIONS
BARILLA – PASSIVE COOKING (LePub Italy)
Brand Experience & Activation (Corporate Purpose & Social Responsibility)
Innovation (Brand Strategy & Experience)
HEINEKEN® – THE CLOSER (LePub Italy & LePub Netherlands)
PR (Use of Technology)
Direct (Use of Ambient Media: Small Scale)
Outdoor (Display)
HEINEKEN® – HEINEKICKS (LePub Italy, BBH & LePub Singapore)
Outdoor (Promotional Items & Printed Media)
PR (Single Market Campaign)
Brand Experience & Activation (Launch/Relaunch)
HEINEKEN® – THE OFFICE CLEANERS (LePub Italy & Publicis Argentina)
Media (Use of Ambient Media: Small Scale)
Direct (Food & Drink)
HEINEKEN® – BAR EXPERIENCE (LePub Italy & LePub Netherlands)
Direct (Food & Drink)
HEINEKEN® – THE GHOSTED BAR (LePub Italy & LePub Singapore)
Film (Micro Film)
HEINEKEN® – NOBODY WATCHES WOMEN FOOTBALL (LePub Italy)
Entertainment Lions For Sport (Diversity & Inclusion in Sport)
HEINEKEN® – 0.0 BARRIERS (LePub Brazil)
Creative Commerce (Payment Solutions)
HEINEKEN® – THE GHOSTED BAR (LePub Italy & LePub Singapore)
1 Bronze in Film (Micro Film)
